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I have taken part in this trip on previous years. It really was an eye-opening experience, although less for long work hours and more for the scale that these "small" startups operate at.

We were talking to companies only a couple of years old that had hundreds of millions of users – and that wasn't a standout/unicorn.

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In walled garden where you have few choices as a user it's not really a question of quality product/service.

It's a walled garden with over a billion people, there's plenty of choice. If anything there's more choice since BBAT copycat each other furiously: imagine if every time Google launched a product, Facebook, Apple, Amazon, Netflix and Microsoft all launched their versions within weeks.

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