Maybe art films are messages, but most Hollywood films are all just following the same masturbatory formula to sell tickets by telling people what they want to hear. The goal is to glorify the complacency of the average American by selling them on the idea that they can get different results by doing the same thing. That's why just about every Hollywood film starts with the main character waking up one day and discovering that he's different than everyone else, and he has some sort of special destiny. No hard work required, you just have to recognize that one big opportunity that only comes once in a lifetime and take it, or whatever other bullshit.
If anything hackers should learn from Hollywood and use the same toolkit to market their startups. Apple does it extremely well, but rarely do I see startups doing a good job at it.