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On higher end TVs this isn’t the case, on LG WebOS for example the input selection is stored in the Smart Menu which is jammed full of ads.

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No internet connection, no ads.

I'm pretty sure my Samsung smart TV that I never gave my wifi password has gotten internet access via the attached Roku.

How would that work?

Ethernet over HDMI is a standard, but I'm not aware of it being in use for something like that.

I have a C7P and I can't see where an ad might display in the input selection menu. Also the remote has an input select button and it also automatically switches between inputs if they support CEC, so you don't have to even pull up the menu.

That being said, I have only ever connected it to the Internet twice via Ethernet to update firmware. Otherwise it remains offline.

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