That was one good read.
Scanning the comments, surprised no one has brought up religion.
Specifically why religions, all religions, need rituals. Not just narratives/imagery/a priest class etc.
Rituals, to the scientist or non believer look totally meaningless and crazy even, but to the believer it's a fundamental part of the dance that renews faith. Faith in what? Faith in the fact that tomorrow will be a better day.
Visit a cancer hospital and for a lot people that is still the best medicine on offer. I like this Ted Kaptchuk dude and it's good to see the work he has done.