the content of the article is good - but the writing style does not sit well with me. It's an odd sense of humour and a writing style more suited to instant messages perhaps rather than a blog.
It is not a tutorial on how to phish or a vulnerability report, but rather a story about how motivation is potentially more important to phishing than technical skill. Without the casual writing style, the main character (and author) might have seemed more sophisticated, which would have diminished the point of the story.