What Microsoft Needs to Learn from the New Mac App Store

The Windows 10 store may need improvement but the “new” Mac App Store is not the model to copy.

It’s harder than ever before to find anything because most browsing options are far, far worse. Lots of things have infuriatingly small default sizes, hiding additional information behind unnecessary “more” links (I have a giant screen with a window that is mostly empty, and I have to click “more” to reveal the 3rd of 3 bullet points in an app summary). They devote absurd editorial space to 1-2 apps and act like nothing else even exists in their store. That written content is locked inside the store, impossible to access from the web.

And, I personally had new purchases right up until the new store launched, with zero purchases since then (despite fully embracing video previews, etc.).

The thing is, they have lots of useful pieces in app stores, they’re just ridiculously bad at assembling them in useful ways. No wonder no one is buying.