Just like any other professional, a reporter may want to do a good job (because of dedication to their work, desire for fame, career ambitions, etc). And that means publishing an important story. That desire may push them to look for evidence where there's none, and humans are good at making themselves and others come to the wrong conclusions in such situations.
By the way, this also explains why prosecutors sometimes lie or exaggerate.
Furthermore, some reporters want to influence public opinion in a certain way because of their personal beliefs or peer pressure.
I do not claim any of this applies to Reveal. I just want to point out why money from views isn't the only mechanism for misleading reporting.
A really good news organization may create pressure against reporters overstepping the bounds in pursuit of a story. But IMO it takes an incredible effort to counteract the human tendency to bend the facts to help make a point.
Of course, CEOs have even more obvious reasons to mislead people: maintainging good corporate and personal image. This is compounded by the fear subordinates have in telling the CEO that they are wrong. Also, the more successful the person, the more likely they are to be a bit delusional by believing everything they do is right, and ignoring any criticism.