Well, both implementations do have a strict which has the length as last member. Is there any special reason for it? Something like struct-layout optimization?
Wrong. It will be pointer-to-pointer.
Reinterpretation (to treat struct as a pointer to C string) is only possible if you have something like this:
struct BSTR {
size_t length;
WCHAR chars[N]; // N is length + 1
};
and you return pointer to chars[0]. This is so called Basic string - BSTR is a WCHAR* pointer to memory location prepended by string length field.