This is what caught me off guard - I also share this view on journalism and would not have been surprised, but this piece is published by the Uni of Manchester itself.
The press release office, as opposed to the researchers.
Our press office are definitely a law unto themselves, but the analogy was drawn in the event. It's also inaccurate, as it doesn't count the extra ~billion gates per chip for the memory (as that's just a co-packaged standard SDRAM module). It's just that we don't usually think about those as those SDRAMs are very reliable and don't cause us much trouble at all.