Agreed.
I've tried educating non-technical friends and family about insecure passwords and how random long strings are more secure. Their responses are:
1. "I can't remember that password! / I don't want to type that!"
2. "I'm a nobody, hackers wouldn't be interested in me. My account has no interesting data." [explanations about botnets doing damage to others go way over their heads]
3. "If someone REALLY wants to hack me then I can't stop them anyway."
They think that the inconveniences of secure password practices are not worth it.
I don't think a password manager will solve it for them. Especially older family members are "afraid of technology" - they are constantly worried that they will break something, and when something is written on the screen 9 out of 10 times they have no idea what it means. I have enough trouble explaining how copy-paste works — I don't think I can explain them what a password manager is, or how to keep in in sync across their devices, let alone convincing them to pay for such a thing.
I've tried the low-tech way. Advising them to use XKCD-style password and writing them down on paper. The result: they keep passwords over multiple pieces of paper/notebooks and they always lose them.
I've resorted to PMaaS — Password Management as a Service. In other words: I dictate what passwords they use, and I manage it for them in my password manager. Their login method is to call me to retrieve their login credentials.