Yeah, but only ~20% of the population knows how to take out the plastic bit. You go to the restaurant with your family and watch them chew around the middle and throw away part of their burger.
They don't eat the plastic. They look at it, read it out loud for a laugh, buy the product being advertised, and then say they don't mind the plastic card because they can just ignore it and it's better than having no burger at all.
If it takes the powershell to remove it, your figure should be closer to 1%
Have you tried putting your burger back at the plate and lift it up again?