There was collateral, I get milk commercials explaining how the other brand is American, and this one is Canadian. The better one is left for me to decide...
I would argue however that there is a night and day difference between threatening to raise tariffs unless some trade concessions are made (as was the case with Canada) and threatening total embargoe if the other country does not perform some unrelated action (like kill their nuclear weapons program or cut their CO2 or whatever).
The optics of the first is totally fine; it’s just negotiation. You expect the car salesman to try to push the price higher, he expects you to push it lower, it’s how the game works. It’s politically workable.
The latter is more like a boss telling their employee “you must convert to my religion or I’ll fire you.” Because you aren’t asking for trade concessions, it’s much more sensitive and politically unworkable.