The usual excuse for advertising being morally acceptable is that it informs potential customers about the product. If it has nothing to do with the product then its only possible purpose is deception.
And I'd much prefer to watch that than the harrowing "Head-On: Apply directly to the forehead" commercial.
telling them about the values of the Apple brand and company
Haha that commercial is so entertaining in its absurdism
And it's a bullshit excuse at that.
Advertising uses concepts developed in propaganda and psychological warfare to play on human insecurities in order to make them feel inadequate without your product.
And it works. To an obscene degree, really.