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Its a nice-to-have and in a very competitive market (information retrieval). it goes up against the following competitors.

a. reading Wikipedia b. searching on Google c. asking questions on social networks / forums

Its flashy and attractive but doesn't make the task more efficient and or grant obvious benefits. Might have a market in Education or Product showcase vertical but as a web consumer play? not going to be huge IMHO.

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Education can be huge. It IS huge.

I agree but they are pitching it to the consumer web not educational institutions.

We're still some way off from seeing who they are pitching it to. Its more a question of having your ears to the ground and trying to understand who this can be sold to. I think that applies for any business. I am sure they'll pitch it to whoever it makes the most sense to pitch to.

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