How Candy and Halloween Became Best Friends
theatlantic.com
theatlantic.com
In Romania we have a night for carolers in early December. It's a similar idea to trick-or-trearing on Halloween. I'm not sure what it's like now, but nuts, fruit and coins were still common when I was growing up there in the late 80s.
"...declaration of a Candy Day throughout the United States by candy manufacturers on October 8, 1922."
(Which is about what it aimed to accomplish.)
It seemed to me that it answered the question "When?" and completely sidestepped "How?", in any real terms.