Growing your own lettuce is great advice, and with the early fall rains in the bay area this year, this is the perfect time to get started. Carrots and radishes are other easy veggies to grow yourself this time of year.
I'm quite lucky with my climate though, but for a lot of people in California they should be similarly blessed (I'm not in California).
One thing I didn't note was that you'll need to plant your seedlings about 3-4 weeks before you're ready to start harvesting. But get it right and you should have an endless supply from about 6-10 plants, and you don't need much space for this. Just choose lettuce that the whole plant doesn't need to be harvested - ie, not 'iceberg' lettuce.
edit : here's a pic of my first crop about 4 weeks after planting. It eventually grew to about 4 feet tall. There's a couple of different varieties in here, I now only go for the ones like in the original article with a roundish leaf.