Also, we like the percona performance patchset that made it into MariaDB and isn't in MySQL proper along with the pt-* toolset from percona.
Many Percona patches did make it into MySQL 5.7 and MySQL 8.0.
I don't quite see the unique advantages of MariaDB compared to current MySQL, PostgreSQL, SQL Server, CockroachDB, MemSQL, etc.
In my case we switched to MariaDB because it fixed a number of glaring query optimizer failings much sooner than MySQL. And we've stuck with MariaDB because it has been much smoother and confidence-inspiring than MySQL when we used that.
We also use the TokuDB storage engine extensively, which is well supported by MariaDB. Whereas MySQL 8 is going in a very opinionated direction that I personally don't agree with.