I wish I had saved them — but, essentially, our early landing pages were feeds of content that were restricted after x stories at which point you were prompted to subscribe.

They were very similar to the CNN or NY Times home pages, but with less content visible and more (obnoxious) calls to subscribe to the email.

We also experimented with a minimalist landing page similar to the current one, but with screenshots of the email in the background. In hindsight, it was distracting and slightly confusing.