Lyft All-Access Plan Subscription

So, $10/ride for rides costing $0 to $15 if bought in bulk on a monthly subscription plan.

It's not the kind of deal I would take -- I am far too likely to use fewer than 30 rides per month or many rides that are less than $10 in cost so that it winds up being more expensive for me in addition to the need to commit to buying in bulk.

But maybe it will appeal to others. At any rate, I heartily endorse the idea of playing around with different pricing models -- the Taxi industry has been around a long time, but "rideshare" altered a small piece (how the vehicle is summoned and paid) and that basically took over the market -- I think there is a lot of opportunity to find different models that work even better, or at least work better for some segment of the population.

My father didn't pass his most recent driving test. Uber and Lyft have become a reliable form of transportation in his neighborhood which has limited public transit.

But the current UX experience of seeing the price at the end of each ride has been off putting and has resulted in him limiting his use of these services.

I hope subscription plans, even if they result in a higher monthly cost, will increase his use of ride sharing services.

Limiting to 30 rides a month. Effectively 1 ride per day. Great. All for only $299 per month. This seems very high in price. This can't even get you to and from work 5 days a week in Chicago.