I was just thinking about focussing on technical underpinnings like you said, while reading their copy. Do I care that Nomad Firewall uses Qt? That's almost the first thing they say about it, and then later about how it's written in C++ with a QML user interface. That's what I'd expect for a Qt application these days, and it's also almost entirely irrelevant.
I do tend to look askance at things written in JavaScript that aren't destined to run in a web browser, but ultimately what I care about is whether it works, and I suspect users who aren't developers (that would be most of them) really only do care if it works for what they need it to do.
We keep promoting stuff as "ooh look this is written in Rust!" or "it's in JavaScript!" but the important thing should be the effects of those things - i.e. you might choose to write something in Rust for performance and reliability reasons, and to write something in JavaScript for portability.