The Apple of today is a service company
No, they're a company who are nervous about where their growth will come from. They aspire to be a "Services" company, but unfortunately they aren't much good at it (see the usual list of failures. eg: Maps, Siri, etc). But "Services" is a nice murky bucket into which they can sweep various kinds of revenue, and still appear to be innovating.Do you remember this news story? https://www.cnbc.com/2017/08/14/google-paying-apple-3-billio...
The key quote being "Google's licensing fees make up a large bulk of Apple's services business"