This has been Gilbert Ling's bag since at least 1962!
> Provided by: Harvard University
This seems similar to the non-peer reviewed articles you get in university magazines promoting the research of some lab.
One of the side effects of the corporatization of modern universities is that pretty much every scientific finding is accompanied by a PR fluff piece and scientific journalists usually just recycle aforementioned fluff piece. :/
Hopefully this leads to people actually questioning conventional wisdom. Up next: aquatic ape!