No matter what it's not a metaphor. You might want to look up what that word actually means.
and... Grammarly says "A metaphor is a figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea or make a comparison."
Soooo this supports the idea that "edge-to-edge" can be descriptive but not literally true, and be described as a metaphor, right?
The word "edge" in this context, literally means the edge of the device or screen. That's everyone's understanding. There is nothing metaphorical about it.
The word "lightning" for example, does NOT literally mean "fast". It literally means the electrical energy we see in the sky. When used to describe computer speed, it's obviously a metaphor, and well-understood as a metaphor.
You can't just claim something is a "metaphor" to excuse false marketing.
You can't just claim the definition is not the definition and expect people to side with you over multiple dictionaries.
That's everyone's understanding. There is nothing metaphorical about it.
Literally everyone? Or figuratively everyone? You think the Apple marketing people cannot see the bezel and honestly think is not there?
More than definition, how metaphors are used is important.
Is "edge" a metaphor when the actual edge is right there, 9mm from the screen perimeter? There is no metaphor only 'edge-to-edge' window dressing. In the same way "lightning" is not a metaphor in a discussion about thunderstorms.
See my other comment in this thread, there is at least six years of prior usage by multiple big tech companies describing their product's screens as "edge-to-edge" without literally meaning edge-of-device to edge-of-device, with links.
And see my other other comment where I wonder why "edge-to-edge" has your goat, when Apple describing the iPad Pro as "all screen" doesn't. Is that intended to be taken literally as well? There's no CPU, no memory, no battery, no glass, no other components, all screen?
Because the device is right there, it clearly has parts which are not screen, why aren't you frothing at the mouth about how it's a lie intended to "attract suckers" instead of a non-literal highlighting that the screen is large?
Like "all butter cookies" - that's a lie for suckers to think they are made of butter and no other ingredients, right? Because there's no way it could be read except literally, is there?
Non-literal descriptions are everywhere.
Irrelevant. This discussion was about the one and only use in town right now of "edge-to-edge" in a major campaign to sell new tablets.
"All screen" is more ambiguous. For starters "all screen" is not a pre-existing term. It could be used to mean there's no other elements or buttons on the front, except the screen. "All screen".
"Edge-to-edge" on the other hand, has explicit meaning built in. The primary component of which is measurement. "Edge-to-edge" refers to not one, but two hard edges, and describes that which spans in full from one edge to the other. There's no vague interpretation possible unless you force a square peg through round hole of English. It's either an edge-to-edge screen, or it's not.
I had to measure a washing machine recently to find out if it would fit. I measured edge-to-edge, and by that I mean the actual left edge to the actual right edge. But you knew that already without me explaining.... because I said "edge to edge".
Are you equally offended that this "floor to ceiling room divider" stops a couple of inches below the ceiling? https://www.amazon.com/Royhom-Privacy-Divider-Decoration-Apa...
Do you expect this "top to bottom house cleaning service" to include the chimney and roof and aerials because the "top" has a literal definition? https://top-to-bottom.cleaning/
Are you angry that "surround sound" only has a discrete number of speakers, usually 5 or 7, instead of a continuous surrounding panel?
Are you baffled by Thomson Video Networks' claim that they have an "all-encompassing video infrastructure" when you can see things in the world not encompassed by it? ( https://www.broadcastingcable.com/post-type-the-wire/thomson... )
Do you think "unmissable TV shows" are literally unmissable? ( https://www.makeuseof.com/tag/unmissable-tv-shows-watch-hulu... )
Why aren't you complaining about Apple calling the iPad Pro "magic"?
Why are you choosing "edge-to-edge" as the hill to die on, when Apple call the iPad Pro "all new" (it isn't), "all screen" (it's not), "all powerful" (it isn't), "a magical piece of glass" (nope) which "does everything you need" (even breathing?), "any way you hold it" (even covering the screen?), "true to life color" (even though you can't represent purples on an RGB screen?), "make everything look gorgeous" (even ugly people?), "the perfect machine for augmented reality" (even more than dedicated glasses? There can never be a better machine for AR?), "immersive games" when you can't immerse yourself literally in them?
The surround sound does literally surround you. Surrounding a person doesn't require a continuous circle.
They said it's an "all-encompassing video infrastructure for broadcast and multi-screen services." That has a pretty clear meaning that it covers everything you need regarding infrastructure in those domains. It is not a metaphor.
"Unmissable" has a second meaning, "too good or important to be missed." [1] It is a subjective statement that the episode is good.
Calling the iPad pro "magic" is the only thing here that is a metaphor.
I'm not picking this hill to die on. I asked one question. You say it's a metaphor, but neither of us have any idea what it's a metaphor for. I think what you're actually trying to argue is that it's completely meaningless marketing fluff that can be applied to any phone or tablet. Would you object to calling a feature phone edge-to-edge?
I also disagree with "all screen", which should have the same meaning as edge-to-edge. All your other Apple marketing term examples have clear meanings (except "all powerful", did they really say that?)
A metaphor is when you say one thing is something else to draw an analogy between them. It doesn't work when the something else is the same type of thing. It would not make sense to say "my car is a Lexus" as a metaphor to mean my Hyundai is nice. It wouldn't make sense to say "my car is turbocharged" to mean it's fast when it doesn't have a turbocharger. If edge-to-edge is a metaphor, I can only think it's a metaphor for a tablet with a screen that doesn't have a bezel. It seems like a straight-up lie.
My biggest issue with the edge-to-edge marketing claim here is that I have no idea what they mean by it. It was bad enough when they made that claim for the iPhone X, but the iPad pro has a huge bezel. They might as well claim it fits in the palm of your hand.
I probably am, yes. I mostly think it's silly to argue that it "can only be used literally" in the face of it being used non-literally. It's a metaphor for its literal definition - this screen is "edge-to-edge" like a screen with no borders. It metaphorically has no borders because it's so big and the borders are so small, even though it literally does have borders, but you won't notice them, you'll accept the screen is edge to edge because it very like one that is. Yes it does seem like a literally false statement to sell people on an idea.
Would you object to calling a feature phone edge-to-edge
I don't know. On the one hand I don't think it is, any more than I don't think the iPad Pro is. On the other hand, they can call it whatever they want, they will just say "the screen goes from the edge of the screen to the edge of the screen" and everyone will say "duh". Do I think it's harmful? Not so much because the screen is visible. "All day battery life" was more misleading because you can't see the contrary at a glance. "No fee" when there is a fee, way more harmful.
"Unmissable" has a second meaning, "too good or important to be missed." [1]
Well "Edge" has meanings "2.a. the line where an object or area begins or ends : BORDER" and "2.b. the narrow part adjacent to a border" and "2.c. a point near the beginning or the end" - https://www.merriam-webster.com/dictionary/edge
So "edge to edge" could meaninglessly but accurately be saying "from a point near the edge to a part adjacent to the other edge". :-|
(except "all powerful", did they really say that?)
Yep; top of the page here https://www.apple.com/ipad/ - All New. All Screen. All Powerful.
Meaning, presumably, "every bit of it is new, it's mostly screen, every component is high end".
It would not make sense to say "my car is a Lexus" as a metaphor to mean my Hyundai is nice.
"How is your new Hyundai?" "It's so luxurious and feature filled, it's totally .. i dunno, it's ... very Lexus! Yeah, my car is a Lexus by another badge!". You wouldn't understand that?
It wouldn't make sense to say "my car is turbocharged" to mean it's fast when it doesn't have a turbocharger.
"How is your new Tesla?" "FAST it's so fast it's turbocharged supercharged bullet train rocket engine awesome" "I don't understand, it cannot be turbocharged because there is no internal combustion engine exhaust gas to spin the turbine, why are you lying?"
I think that's the core of the dispute here. The screen on this iPad is nothing like a screen that's edge-to-edge. It's surprising and confusing to see it described like that with such a clear thick bezel in all the images. I and a lot of other people in the comments here don't accept that this screen is edge-to-edge.
You can't just say "well even though the words could literally apply to the object and they do literally apply to the object in some cases in this case it's 'just a metaphor'"
It's not. It'd be embellishment if you want to be generous. But not a metaphor.