...seriously? They want to make life harder for people that have legitimate USB mass storage needs because of this?
Do they have a DLP solution? DLP software can restrict what gets copied to and from a drive. Software restriction policies can be pushed to prevent execution from removable drives. Mind you,they said an "IT policy" meaning a rule that punishes anyone who uses a USB drive. This is the equivalent of your house getting broken into and your response is to have a rule thay punishes people for leaving the door unlocked instead of getting a home security system.
Also,why is this a bbc news story?