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> but that reputation is mostly unfounded because it applies to a different class of products

That's not how reputation works. A brand has one reputation. You mess with that at your peril.

A brand can have a reputation both per audience and per product segment.

How unfortunate when your audience crosses your carefully laid lines and is active both as a business user and as a private individual. Screw them on the one and expect mercy on the other and we'll see how that multiple reputations theory works out in practice.

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