Then, 2 years ago I created a new account that ONLY focused on a personal hobby of mine: retro-computing. I posted photos, links to cool articles, experiences from my workbench, etc. To my surprise, I began to get a lot of engagement. Like, 25-50X more than what I used to ever get on my professional persona's account.
I made a point to only follow back people who posted similarly to my own laser-beam focus. This takes a lot of time, but I have cultivated a stream of content I very much enjoy reading and scanning in my off-hours or lunch breaks. If you post about politics, or food, or cats, or simply whine or are acidic by nature, I don't follow those accounts back. I'm looking for good vibrations for a pastime hobby - that's it. And to my surprise (and those that know me personally and professionally that I've explained this to) it has worked beautifully for that. No one is a jerk and no one is trolling, none of that.
I've actually made several online friends around the country and the world as a result of the past 2+ years on Twitter.
Now, is my experience normal? No. If I were to guess it's probably in the top 2% in terms of the joy it brings me (vs. the rest of the user population who just hates to even look at Twitter anymore). And I totally get that.
I hope the service keeps going for my own greedy self-interests. But I also recognize that Mastadon may be the future, too. Or something else.
It's sort of how I changed my usage with Facebook. I deleted my personal account and created an anonymous account on FB that only is used for FB Groups (in, yes, the same hobby). These are closed groups that are moderated.
And holy smokes. It works.
Go figure.
Remove the YOU from social media, and use it to have fun about whatever it is you do to have fun, and it can actually be ... fun.