The Air’s Spot in the Lineup
daringfireball.net
daringfireball.net
Honestly, I think the MBA is the most attractive option in Apple's lineup for the average consumer. The 11" model is the same price as a macbook and the 13" isn't much more but it's significantly lighter, harder to damage (SSD + Al casing) and more than enough power to do everything that normals do. I know that if my mom was in the market for a new machine now, the 13" MBA would be high on my list for her. The only thing normals probably aren't entirely accustomed to is the lack of a DVD drive. My mom still loves her Netflix subscription and even though Handbrake for mac is really simple to use the concept of explaining how to connect an external DVD drive and rip movies for the air plane is still a bit much. There is always iTunes (which is what Apple wants us all to use anyways).
1 - Apple's ideal lineup doesn't include the 'just cheap' option. Everything must be ideal for something. The nano isn't just cheaper, its' small enough to clip to your collar and simpler to use. The mac mini is not just cheaper than the iMac. It's tiny, efficient and quite and doesn't come with a screen.
The problem in the lineup isn't the air, it's the macbook. The macbook is just cheaper than the pro. No advantages.
2 - I partially disagree with the secondary computer point. One things netbooks have taught us is that people are willing to use smaller more basic computer as their main laptop. Sure some techies and executives bought netbooks as secondaries, but the bigger market is students, cheapskates, developing countries, and people who don't use computers much. It's a cheap but not clunky option.
I think Apple is taking this as a (another) signal that power doesn't add much value to many users. If browsers and word processors work fine, they're happy. Apple are replacing cheap & light with light and sexy.
I don't see the skinniness (sharpness?) of the Air as a benefit worth trading your memory and CPU speed for at this time. The MacBook we have performs well, but I think taking some of the oomph out of it would really hurt the experience.
It really improves boot and shutdown. This Mac starts up almost instantly. Shutting down takes only a few seconds.
It improves compilation of native code a bit, but not a lot. Macport installs are slightly faster. It doesn't really improve Java compiler results.
It also helps when you're running your machine at its memory capacity. I never hit swap hell anymore.
It does improve things, but I wouldn't trade the 2.6GHz CPU in this for the much-less-powerful 1.8GHz CPU that's top of the line for the Air.
SSD isn't a cure all. It's good for booting up, loading large applications, and when you're low on ram.
I installed an OCZ Vertex II in my 13" MacBook a little while ago and it made a big difference. I actually benchmarked the machine at each step of the process:
http://thingsaaronmade.com/blog/hardware-upgrades-for-develo...
Great. I was wondering why this wasn't an option..
But, most importantly, the new MacBook Airs _scream_ in terms of responsiveness. I was thoroughly unimpressed with the 2008 and 2009 MBAirs, but these new systems are similar in name (and manila envelope thinness) only - definitely an upgrade in user experience for the casual user of productivity apps. I hammered on every app they had, bounced from iTunes to iPhoto to Pages, popped open terminal, and just basically hammered on the laptop the way I would at work - it was just "twitchy fast" responsive. It may not have the processing power of a MBPro, but it "felt" more responsive to me. I left the store excited and ordered a 4GB 13" system online immediately.
We'll see how excited I am after a couple weeks of usage (My MBAir should arrive in a couple days) - but, I'm pretty confident this will be my primary system for the next four years.
No question - the new MBairs will be cannibalizing several product lines at Apple.
http://hints.macworld.com/article.php?story=2007030221032892...
Whereas I can't truly trust my Win7 HP to come back from sleep OK, my MBP is always perfect. It eats a lot of power while sleeping, which I've never really figured out - but it comes back like a champ every single time.
Including the OS on a flash drive just says to me that shiny plastic disk enthusiasts will have to look for a new supplier of mobile hardware. The DVD drive is finished in the Macintosh.
Miniaturization is great, but couldn't manufacturers like Apple still use sockets instead of soldering everything on their boards?
will the next air be based on an arm a5. a quad a5 maybe ?
http://www.fakesteve.net/wp-content/uploads/2010/10/original...
Knew you did.