After I initially overreacted about it's simplicity, I saw the point more clearly. In fact, the more I think about it the more I loved it. (from your business's standpoint)

Whenever I've been apart of interviewing candidates, ≈70% of the time was wasted on applicants who fluffed their resumé, got an interview, and were obviously not what they claimed to be. This would probably significantly reduce that overhead and at the same time attract people who enjoy coding vs. do it just to pay the bills.