As a father of two toddlers, absolutely this.

TV, movies, and games are forms of entertainment. Advertising is a form of manipulation.

Sure, the lines can be blurred, so we do our best to filter out the bad intentions.

Modern advertising seems to become more effective as well. I never anticipated a defense of ads, but I've actually been criticized by visiting relatives for keeping commercials out of reach of our family. We're "out of the loop" now, unable to relate to a joke or situation delivered by commercial. And around holidays and birthdays, we get asked "How do your kids even know what they want without commercials?"