I am starting to think this guy’s successful marketing strategy is getting articles about his marketing failures to the front page of HN.
> To get someone to agree to an unboxing, the most important thing turned out to be not asking for their shipping address up front. Instead first explain the service briefly, then ask if they are interested to do receive a sample for a video. If they say yes, only then ask for the shipping address. Asking for the address in the initial mail seemed to be off-putting and resulted in less people agreeing.
Even more details https://www.candyjapan.com/behind-the-scenes/ab-testing-cont...
The same argument can be made for any non-journalist source.
Having $1m in rev a $1k marketing lesson isn't going to break the bank. https://news.ycombinator.com/item?id=15135372
After discounting cost of goods, operations, and taxes, $1k is not something to just write off so easily. There should've been more planning, although parent comment isn't quite the right idea.