Isn't that the gist of the article? Whether you serve capitalism or whether capitalism serves you?
It's like industrial farming. Do the cows exist to serve the farm or does the farm exist to serve the cows?
Maybe both? Who knows.
I would argue that there is no farm. The independent behavior of independent agents does create the emergent phenomenon of capitalism. However, this phenomenon does not express will or intent. Saying that Capitalism wants you to you wake up earlier is not equivalent to saying that the farmer wants the cow produce more milk.
When people say things like this, they are lumping together their undesired extrensic motivations and others' expectations of them into a big mental ball of "things I have to do, don't want to, and capitalism makes me do," and calling it Capitalism.