The Moral Machine experiment

Link to the survey experiment in case you are curious to take it:

http://moralmachine.mit.edu

I would love to read some comments on the scientific validity of the findings. I tried to answer the survey by applying road law blindly to each situation. Although the survey results did catch that I gave the highest value to rules following, it also suggested I attributed higher value to athletic people and to a higher perceived social value...leading me to speculate: does this experiment really measure what it thinks it does?

Wasn't sure to post original pay-walled paper (which I did) or one of the news coverage links. Here is coverage on motherboard:

https://motherboard.vice.com/en_us/article/evw3w7/driverless...