Ask HN: What can we do to corral digital advertising?

After reading this story[1] I'm basically sick to my stomach of digital advertising. It's a topic that's often discussed on HN (i.e., digital advertising) in the context of "I hate it" or "I wish they'd stop tracking me", etc. But what are some actionable steps to take (e.g., software to build, educational materials) that I/we can create/make to help fight the digital advertising beast? Because I don't imagine this is going to stop anytime soon - if anything, I imagine it'll just get worse.

[1] https://www.nytimes.com/2018/10/23/business/media/fever-advertisements-medicine-clorox.html