> it sure beats riding without helmet.
Obviously an airbag helmet will be safer (but more inconvenient) than no helmet. Presumably it will be less safe (but maybe more convenient and better looking) than an ordinary helmet.
It needs to beat both to succeed: that is, either some people who currently use helmets need to be convinced that the loss in safety from using an airbag helmet is small enough to be outweighed by the gain in convenience or looks or whatever, or some people who currently don't use helmets need to be convinced that the gain in safety from using an airbag helmet is large enough not to be outweighed by the loss in convenience or looks or whatever.
This seems pretty difficult to me, especially as I bet the convenience gain isn't very big: I bet an effective airbag helmet needs to fit you about as well as an ordinary helmet, and it'll need to be put on with about as much care.