He's all business. In his earlier work he was more of a lyricists. He pivoted and started selling more record, making commercial music. His timing was right and he executed perfectly. In his own words.

"I dumb it down for my audience

and double my dollars

they criticize me for it

yet they still yell "Holla"

If skills sold

Truth be told

I'd probably be

Lyricly

Talib Kweli"

The glorification of drug dealing and gun carrying is a huge turn off album after album.