Charge me money, for content. Ala NYTimes, WaPo, Wall Street Journal, etc.

Also, I'd say it's a false dichotomy of "monetize" vs. "use every dark pattern and brings-browsers-to-their-knees script".

Countless times I've clicked on a link/article, only to go through this crap, and/or have it bring my browser on a most recent generation iDevice to a crawl, and given up/closed. I'm still happy to look at ads on free content (and yes, every now and then, click on one), provided I can actually see them.