It's because it's the new shiny thing. This basically used to be a ruby on rails post-it board, then C# for a while, then Java when Java 8 Streams were announced, then Go, etc.
I am not saying it's a bad thing -- in fact I can't wait to go through that "write an OS in Rust" blog that was posted here earlier -- but no I don't think it's telling of anything quite yet.