I have to imagine Bloomberg is also trying to find out why their story has not matched statements by the companies alleged to be involved so starkly. There is a story here, but what that story actually is is definitely in question.
The least weird conclusion is that Bloomberg connected too many dots the wrong way around and are embarrassed to admit it.
https://en.wikipedia.org/wiki/Killian_documents_controversy
https://en.wikipedia.org/wiki/A_Rape_on_Campus
In both cases, it seemed to me that the reporters involved crafted a story in their heads about what happened, and then only sought information that confirmed their story while ignoring information that contradicted it. The Duke Lacrosse case is an example of the same thing happening in a criminal prosecution:
https://en.wikipedia.org/wiki/Duke_lacrosse_case
Another theme that I've seen is experts giving an interview about some very specific/narrow topic, which is then spun, taken out of context, or generally misquoted by reporters and presented as something different. This happened with document verification in the Killian controversy, and also seems to have happened with this Bloomberg story, according to another comment in the thread: https://news.ycombinator.com/item?id=18278023 . In the Killian case, document examiners explicitly told CBS that they were relying on poor material that could not be authenticated (see Wikipedia section "Response of the document examiners"), but CBS went ahead and characterized the documents as having been authenticated by experts.
China has only itself to blame for this.
If you threaten the nuclear option over an airline listing Taiwan as a country on their US website, what will people expect from you over an issue that could cost you billions in business?
It opens them up to exactly this kind of story, because it gives people reason to expect coerced speech. The price of censorship and coercion is a complete loss of credibility. Which means the debate continues over a story where the denials could otherwise have put the matter to rest already.