I know for me he has earned trust so to see this official denial has left me conflicted.
Which is fine: I realize he writes like that so that he can get paid. But still, it means you have to take the rumors he hands out "for free" with a grain of salt.
Chances are: "10nm is cancelled" is closer to "some version of 10nm has been cancelled: Intel may be making progress on EUV or some other technology which they will THEN call 10nm in the future." But those details are what matters with regards to Intel's Ice Lake release plans, as well as AMD's plan for Zen2 / EPYC Rome in the upcoming years.
By the way, even if it means more delays and more money, it could still be an improvement for Intel if their previous path wasn't working well. But they would be motivated to hide it anyway because they would have hidden all the wasted time and money up to this point and wouldn't want to have to own all that.