Well, yes, this was obvious from the very beginning. However, all these pieces are nothing more than a glimpse into what was non-encrypted, semi-private data that probably has no monetary value. In any case, all of it pales by comparison to what people willingly give to Google by using GMail. That would be one's entire digital (personal) and financial life, an no one has a clear understanding of how that data is analyzed and used now, or in the years to come...