UBeam CEO Meredith Perry steps aside amidst B2B pivot
techcrunch.com
techcrunch.com
2) Does anyone know if she ever apologized for this awful speech? https://youtu.be/ukgnU2aXM2c?t=240
3) This uBeam shit is literally one of the reasons why I created a beginner's course in wireless power. It drives me nuts that investors have gotten ripped off so many times in this industry and the degree to which the media has been complicit in the hype train. If Mark Cuban or any other VCs happen to be reading this, please watch this course before putting any more money into wireless power. I created a coupon so you can watch it for free.
https://www.udemy.com/wireless-power-to-the-people-wireless-...
Anybody new to the tech industry should carefully study that blog. It's far easy to spend years of your life on something that sounds good but couldn't possibly work.
Yuck. Seems like she thought that was going to be a laugh line.
I think about Warren Buffet's IBM investment. Anyone who talked to IBM engineers or perhaps read Robert Cringely's blog knew that IBM was facing a steep decline. However Warren Buffet applied the lens of finance to IBM's stock and it looked like a good deal. It wasn't.
Probably what is happening is that VCs/tech investors in general have had success in one area and then take it as a positive reinforcement of their own skills. Sometimes the investor is looking at other signals, which worked for them in another project. In this case, there was probably total ignorance of physics combined with the unwillingness to just ask some basic questions from people with knowledge in the area.
Perhaps the lesson for everyone is the VCs who did really well in the past decade or two -- if they fail to learn about the areas they are investing in -- may not be capable of distinguishing the next wave of great companies from intellectual fraud.
So not literally impossible, but totally impractical as a commercial product.
R = Lambda/D
Where R is the angular 'resolution' of the device, Lambda is the wavelength of the wave used, and D is the diameter of the device.
This means that as the 'resolution' gets smaller (ie. better), the diameter becomes bigger. For example, if you have a 20kHz sound source (~1.7 cm wavelength) and want an angular resolution of ~ 1 arc-second, then you'd need a ~3.5km diameter array. Actual equations will vary GREATLY from this, but it's a good 'sniff test' starting guide.
Theranos was another example of this: even if you were totally ignorant about any specifics of tech or research there, fundamentally what they were proposing was gathering highly accurate life-critical population stats based off of a tiny non-random sample with an inherently biased gathering route to boot. That should have raised harsh questions immediately.
Yes the future can be surprising, but the ways in which it can be surprising are not equal. There are clearly lots of problems, incredibly important problems, that are information hard, as-in if only we knew a technique or information we could make use of it right now but we don't so we have to stumble around in the dark for it. But when a route is found it can be a huge deal. But that doesn't mean thermodynamics or whatever might just cease to exist in 50 years because "the future is impossible to predict!"
> One meeting in particular pushed me over the edge, and I told the CEO that I was extremely unhappy, and we should discuss a way to amicably separate. I knew the transducer and acoustics side better than anyone, and would give the company as much time as needed to transition and pass over my knowledge. It was a tense meeting, and I went home after, and there were then a series of ... interesting ... emails and phone calls with Perry, that ended with no conclusion. Ironically, among the demands from the company was a statement for the press about how I still believed in uBeam's goals and the technology, but I declined. I got a text the next morning to come to the downstairs company conference room, and to bring my laptop, lab-book, and any company property - it was clear what was about to happen.
>I arrived and the room had CFO Hushen and CEO Perry. It was tense, and Perry sat at the head of the table in her position that she used when about to be CEO-like and give a prepared speech - straight back, leaning slighty forward, hands together. She looked at me and said:
>"Today will be your last day with the company. But before we go on to that, it is important that you understand that you are a quitter. You have quit on me, you have quit on yourself, you have quit on the company, you have quit on your team, you have quit on.... wait what are you doing?"
>At this point the speech was so ridiculous I had picked up my phone to start taking notes because this was too good not to write down. I looked up and she seemed shocked and demanded "Are you texting someone? I'm talking." and I looked at her and said "Just taking some notes." Sadly, this seemed to throw her off, and I never did hear the rest of that prepared speech. She simply mumbled then moved to telling me that I would now give an exit interview, and was again perturbed when I declined. She insisted and the CFO, acting as HR, had to step in and say that wasn't necessary. I handed over my laptop and the few items I had, and made a clear instruction that the company was not to make any statements or quotes that were to be attributed to me - I heard from the team that about ten minutes later they were all told in a company meeting by the CEO that "I wanted them to know that I wished them all the best and success for the company, and still believed in the company mission" or something similar.
http://fortune.com/2015/07/29/ubeam-meredith-perry-wireless-...
What crankish sites were promoting that garbage?
Back in 2015, the uBeam CEO ended a combative twitter rant with "peace out, bitches." Yeah, it was very personal.
https://twitter.com/search?q=from%3Ameredithperry%20since%3A...
Casting strategic battles as personal fights is fine. What is also necessary is someone who can wage a personally-meaningful battle without losing touch of reality. That duality produces a motivating and insightful personality.
Moving people with the charismatic power of a personal mission is simultaneously empowering and intoxicating. Like storybook mythical objects, it must be carefully wielded.
Dave from EEVBlog has a couple of great videos about the uBeam scam, they're well worth watching:
[insert scene from Oceans 11 with Basher covering his testicles in fear before triggering an EMP].
how were these people so easily bamboozled? this is some pretty dubious tech straight from the get go.
> I’m sitting backstage at TechCrunch Disrupt. I’m introduced to (let’s call her) Mary, a 22 year old recent college grad. She spends ten minutes setting up a science experiment on my desk. There are jokes about how she managed to get this thing through airport security. She then performs the closest thing to magic I’ve seen in a long time.
> Stuff like that is what makes my job so much fun. In a year or so when this thing is productized you’ll be hearing a lot more about Mary.
Maybe he should go to Las Vegas instead of making decisions about technological investments.
The fact that you'd need a power plant to charge a room full of people's phones isn't some practicality issue. This was absolute nonsense from day 1.
Could you expand on this?
Basically, speed and quantity is better than deep investigation. It's just how the numbers work out, but it's also why you'll see some crazy startups get funded even if others have more solid financials.
In addition, people are much better at disqualifying then qualifying. It's easier to say "no" then to say "yes" to something, so it could be argued that you should say no very quickly to these kind of startups. But history shows that wilder ideas are more likely to lead to the outsized returns so VCs will say yes to the things that other investment classes would always say no to. Then again, it's called "venture capital" for a reason.
I have been closely watching indie bio do their accelerator and I'd say a full 60% of their startups are phlebotonium, or at least "this is not a crazy idea, but the choices you have made are totally crazy".
So while you might disqualify some poor companies in the 99%, what are the odds you don't just get another poor company? The odds that the money you didn't spend will now go to a successful company doesn't really change since the hyped companies would already have the money and the rest are a complete crapshoot.
Meanwhile, how much does that diligence cost? If it's more than Z across your portfolio then you're actually down a shot and have lowered odds for the whole fund. If 99% are going to fail anyway, why spend more money just investing in a different 99%? Remember the entire fund has to be invested, you can't return or rollover the money so this is actually the optimal strategy. It's strange math but it works.
Unfortunate perhaps that VCs are so susceptible to this, but it is what it is.
The simplest answer is the most likely: they weren’t.
They were good at selling a product that cannot work. Imagine how much better they'd do with something that does work.
In order to get liquidity, you need to have your portfolio company have an exit, either by IPOing or being acquired. Good luck having either of those two events with an entirely worthless company. Even if you do, it's fraud and people will sue you and government investigators will kick down your door.
I think most of the other commenters here are on the right track. VCs just don't do that much diligence for early stage companies, especially if they have a compelling emotional pitch. Hell, I wouldn't be surprised if someone flagged that their technology was impossible and a partner pushed ahead with the deal just in case of a miracle. There's so much money chasing returns now that $10MM is a pittance for venture funding.
The problem is that any idiot can get 5 volts out of thin air. You can literally hang up a long bare wire and rectify ambient radio waves and get 5 volts. The trick is getting 5 volts and being able to supply significant amounts of current at the same time i.e. receiving useful amounts of _power_. Power = Volts x Amps and Meredith and her investors simply did not understand the importance of this equation that a freshman in engineering would understand. FOMO kicked in and they threw millions of dollars at her thinking it was going to be the next big thing.
I don't even think that as a freshman, I would have gotten it. On the other hand, I was pretty loosy on the EM side of things, that's why I then went into software quickly afterward .
No, the air isn't holding a charge in Meredith's setup. The setup is essentially a speaker and a microphone, but optimized (somewhat) for energy transmission.
It's actually possible to transmit sound waves without the exponential decay with "directional sound" [1]. It is produced using a "phased array" [2] of speakers, where each speaker has a different a phase. The point is to create constructive interference in the direction you want the sound beam. Directional speakers have existed for a while and that's probably how uBeam emitters work.
2. Ultrasound transducers are very inefficient, so you’ll lose a lot of power.
3. Ultrasound transmission will be blocked by a person, or even by a sheet of paper in the way.
4. Even if you do achieve a tight beam, then you either have to actively steer it around, or it’s only good for transmitting power to something sitting still in a specific spot.
5. We don’t really know much about the effects of having watts of ultrasound present in a space with humans 24/7/365.
(And these are just the easy ones)
Roes, M.G.L.; Hendrix, M.A.M.; Duarte, J.L., "Contactless energy transfer through air by means of ultrasound," IECON 2011 - 37th Annual Conference on IEEE Industrial Electronics Society , vol., no., pp.1238,1243, 7-10 Nov. 2011
Abstract: An alternative approach to the wireless transfer of energy is proposed, employing acoustic waves in air. Unlike conventional methods, acoustic energy transfer is able to achieve energy transfer at high efficiencies over distances that are large in comparison to the dimensions of the transmitter and the receiver. This paper gives an overview of the principle and explains the different loss mechanisms that come into play. A theoretically limit on the achievable efficiency is calculated. It exceeds that of a comparable inductively coupled system by an order of magnitude. First preliminary measurements indicate that AET is feasible, although the measured efficiency is lower than the predicted theoretical limit.
They were using small low-power transceivers as their focus (no pun intended) was on large distances compared to transceiver size, and so were only dealing with a few dozen uW power.
Looking at a few of the things that cite them, it seems that low power is where most of the work in ultrasonic power transmission is, aiming for environments where you need to power something small in a location that makes the usual methods problematic, such as implanted biomedical devices. Example: "MEMS Based Broadband Piezoelectric Ultrasonic Energy Harvester (PUEH) for Enabling Self-Powered Implantable Biomedical Devices", https://www.nature.com/articles/srep24946
https://liesandstartuppr.blogspot.com/2018/08/mailbag-questi...
Directional waves are still subject to inverse square law, just like lasers.
One gets dubious real quick considering the incentive there is to develop affordable beam steering technology. And the lack of examples outside of a few niche area's.
A millimeter wave (very small lambda) wafer scale (giant chip = super expensive) phased array integrated onto a chip achieves a half power beamwidth of around 6 degrees.
https://ieeexplore.ieee.org/document/7747488
For good millimeter wave RF you usually need either III-Vs or SOI. Those wafers are expensive.
> Laser light travels as a parallel beam spreading very little, so the inverse square law does not apply.
https://www.reed.edu/ehs/laser-safety/1laser_basics.html
Is the above wrong?
https://groups.google.com/forum/#!topic/sci.optics/P-8VmDlY4...
Also, the point made that "if I go 10x further away then my received power won't be 100x less" is misleading since inverse square law is talking about intensity.
A way this could have worked, is if it could tell where the charging devices were, and then beam-form in that direction. Then you'd be limited to by how many beams you could initiate.
Dave Jones also did a video on it. https://www.youtube.com/watch?v=2bXjn3wwM8o
https://newatlas.com/cota-ossia-wireless-charging-microwave-...
https://www.geekwire.com/2017/intellectual-ventures-microwav...
You don't put an interim CEO from HR and finance while your are searching for a "seasoned executive in the electronics field", that's what you do if the current CEO is hurting the business and needs to be pushed out quickly.
...in a highly controlled environment with specs making it unsuitable for practical consumer use.
https://bothsidesofthetable.com/what-is-it-like-to-wake-up-a...
(Note that speculation does not create value; it at best transfers it from bet-winners to bet-losers. Crime seems to be the next-most-popular use case, and that is also generally net negative economically. And not also that the future isn't today. Which seems obvious, but every time I ask this I get a lot of fantasies about the future.)
That hasn't stopped an awful lot of people from raising money and launching ICOs for products that haven't worked and often couldn't possibly work. For example, see David Gerard's excellent ongoing dissection of Kodakcoin: https://davidgerard.co.uk/blockchain/tag/kodakcoin/
When Theranos was first starting there was lots of solid critiques of why it was all a scam, and so much of that was deflected as "sexism" [1,2,3,4,5,6]. Theranos was bound to fail, and was bound to implode - not just because Holmes was a fraud, but because the wokeness of Silicon Valley was complicit in her fraud, but letting her deflect any and all criticism as sexism.
Criticising a fraud who happens to be a woman isn't sexist and we shouldn't let people get away with suggesting otherwise. Thats the only way to prevent this exact same scenario from happening again.
[1] https://www.bustle.com/articles/117841-is-criticism-of-billi... [2] http://fortune.com/2015/12/10/elizabeth-holmes-sexism-theran... [3] https://medium.com/@abyah.wynn/elizabeth-holmes-and-the-stru... [4] https://www.cnbc.com/2016/11/15/theranos-ceo-elizabeth-holme... [5] https://www.npr.org/sections/alltechconsidered/2016/08/03/48... [6] https://www.google.com.au/search?q=theranos+sexism
The common denominator is charisma and hubris on the part of the founder(s). Lots of investors go for that. I'd put the blame on the cult of the charismatic leader in business.
Also, Juicero failed because of poor product/market fit and excessive price. Theranos had fantastic product market fit, it's just their product didn't function properly and relied on lying to their investors, their customers and the FDA.
Theranos made fraudulent claims about their product, pressured themselves into the health care market, and violated hundreds of ethical guidelines. Not only were investors defrauded (oh well, its only money) - people used them in clinical scenarios and impacted actual healthcare patients. When people questioned these claims, the CEO publicly claimed criticism of her was sexist, and the media was complicit.
These two scenarios are vastly different.
a) Juicero is broke, and "piercing the corporate veil" is difficult and expensive.
b) It would show exactly how credulous the investors were, as well as their outstanding lack of initial and ongoing due diligence and oversight.
None of your linked articles say that it is.
The next article:
> While Holmes doesn’t go so far as to label it sexism, her message is clear: The story would have played out differently if she were a man.
The next article:
> "Elizabeth Holmes is a great example of maybe why the women are so frustrated. She is a woman entrepreneur who built a fabulous company, did great things for consumers and she got attacked,"
Every linked article says or implies that Holmes wouldn't have been criticised as harshly if she were a man. Which is pure whataboutism, especially given her fraud risked lived by being pushed into clinical settings when the she and the company knew that their claims were bunk.
And some has been, as the article pretty much demonstrates. That doesn't mean that any criticism of her as a fraud is sexist, as you implied people were saying in those articles.
The next article:
That's paraphrasing Holmes herself! Reporting on what she says does not mean the journalist agrees.
The next article:
He's a family friend of hers and an investor in the company; he has both a personal and a financial stake in it. That's not an example of "wokeness" from SV, but of someone trying to protect their investment.
Every linked article says or implies that Holmes wouldn't have been criticised as harshly if she were a man. Which is pure whataboutism
It's only whataboutism if used as a tactic to discredit all criticism, but from those articles, only Holmes herself and the investor/family friend seem to do that.
It's not whataboutism if pondered as issue in itself; Holmes is a fraud and deserving of criticism, and yet she can also be victim of sexism, and that can be worth talking about too.
If you read the article, you would have seen that criticism of how she ran the company is not sexist. Criticism that incidentally says sexist things is.
> The story would have played out differently if she were a man.
Holmes isn't a journalist and has made many fraudulent claims. This doesn't support your claim.
> Elizabeth Holmes is a great example of maybe why the women are so frustrated. She is a woman entrepreneur who built a fabulous company, did great things for consumers and she got attacked,"
Again, this quote is from a Theranos investor, who has also made many fraudulent statements, not a journalist.
I note with interest how you don't justify your other links at all, which don't even obliquely support your claim.
Business can be and or is flat out ruthless!
As it turns out, in the real world your gender does not change your abilities to break the laws of physics.
> The Audacious Plan to Make Electricity as Easy as WiFi > https://bothsidesofthetable.com/the-audacious-plan-to-make-e...
Also, I'm proud of my self-diagnosed aspie. I don't know of an engineer who isn't.
Around the time that this was becoming super clear to everyone (around three years ago), I wrote them this (not sure if they got it):
Since then I've thought about this so much. Here's Suster's glowing praise when handing them a huge check, a year earlier:
What I concluded in the past 4 years of lightly watching this is that you must retain total, like, totalitarian power over your company, to do whatever you want to do. Because uBeam did the hard part: getting the cash. It's practically impossible to fund a company. Really, go ahead and try it. I'll wait. See you when you're 45 and have been trying for 15 years across ten companies, and finally said fuck it and built your own organic revenues of half a million a month with 90% margin, and still aren't getting the checks. The hard part is the Series A.
But the problem is signing paperwork that gives investors (such as Suster), any amount of control whatsoever.
It's clear that Perry was smart enough to figure out the tech wasn't working. But she wasn't powerful enough to pivot to something that was.
Her lesson, at least to me, is that you must retain almost total power to do whatever you want at the company.
I'll never sign anything that gives investors any amount of power whatsoever. If they want to be along for the ride, go ahead. But you don't get to be Steve Jobs without negotiating enough power to be Steve Jobs.
Steve Jobs has gone down a lot of rabbit holes that, uh, didn't lead anywhere. He could do that because he negotiated for it.
If you're founding CEO, you need to negotiate for total power at your company. Or you will end up like Meredith Perry.
The problem isn't with the tech. It's that she just wasn't powerful enough to keep doing whatever the fuck she wanted. Her lesson to me is: "Get more power."
If you're the visionary CEO of a tech company, and aren't powerful enough to do whatever the fuck you want to do, including pivoting out of what you just sold to investors - then you didn't get the negotiations and the paperwork right. Be more powerful.
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EDIT: downvoter, I'm happy to engage in a conversation about your opinion on this matter.
If you prove that your tech won’t work, and you have a better idea, go back to your board. Because of the way venture investing works, they’d almost certainly rather bankroll you to pivot, than take their money back and shut you down.
In any case, the board usually has no control over how you operate the company. Their only choice, if they don’t like it, is to fire you - and a majority of them would have to agree to do so.
I see no evidence that the founder is somehow trapped inside her company, totally aware of her terrible idea and yet unable to pivot. All evidence points to the fact that she is still a believer. If anything, she’s now being pushed aside by her board, who are putting an adult in charge and looking for some kind of licensing deal or IP buy-out as a last-ditch exit.
IP of what? of a trivial circuit?
https://bothsidesofthetable.com/the-audacious-plan-to-make-e...
And here is the control he said he exerted at the time (same link):
"It’s true the some VCs have started writing so many checks that they resemble stock pickers but the majority of us still have less than 10 board seats at any time and tend to go pretty deep so the result is that we care deeply about where we commit our time."
In my personal estimation, Perry saw the limitations of the technology years ago, but was not in any position to pivot her company single-handedly.
You can disagree with me if you want. But have you built a prototype that demonstrated functionality that got a VC to write you a check for $10 million?
You can go grovel to your board about a pivot they didn't sign up for. Or you can be Steve Jobs and lead, letting others follow or be left behind. The time to do that was three-four years ago (when Perry would have clearly seen the limitations of the technology at scale, and still had loads of money in the bank.)
I understand you disagree with this sentiment.
The problem is that I could write the equal and opposite rant that you'd be absolutely mad to invest money in a company that you don't control.
>I could write the equal and opposite rant that you'd be absolutely mad to invest money in a company that you don't control.
It's hard to reply to a hypothetical rant, but I've imagined one (I think charitably) -- can you then further imagine, if I wrote a reply, that you'd be mad to invest in a CEO who was a pushover, that you could just push around and get to do whatever? Because if you can push them around, how about people whose interests aren't even as strongly aligned as yours and theirs? Therefore anyone you can control, you'd be mad to invest in. J:D
VCs tend to invest in the team over the tech. In this case you have a young woman leading the team, which (sadly) looks great for your portfolio and makes it easier to raise the capital needed to make progress on tough engineering issues. Despite what she says, she isn't an engineer so she's not solving the hard problem. Actually she did quite a good job to raise 30m USD on basically nothing, it's not really her fault the physics doesn't work out.
The problem is that they haven't built up any useful IP here to pivot with, it's fine if they said hey we failed at wireless charging at 10 feet, but we made 50% gains in improved efficiency of Qi chargers and we're going to still build the next gen of wireless chargers. But they haven't managed that.
That is an excuse on a par with “the black hole ate my homework”