They aren’t good at talking about it. Nobody has any idea what the hell Jim Hackett is doing at Ford for example. GM is much better but they haven’t been able to position themselves as leaders yet.
There's nothing to talk about yet because they're so far behind. Tesla has four different EVs already on the market, and Nissan and BMW have had EVs on the market for a little while too. Chevrolet just got into the game this model year with the Bolt EV. Ford has nothing. The big US manufacturers are a decade behind.