Manchester United Win Football Game = fine
TfL Kill Puppies = ok, I suppose
TfL Kill My Apps = No, they killed your app.
"TFL Kill All Hopes Of Timely Service", for example, would be OK.
UK: Netcraft confirm Microsoft are dying.
"Manchester United is going to win", or "Scotland has no chance", Argh!! I've no real reason to hate this, but it just feels wrong!
No matter what justification you use, "<football team> is..." will sound wrong to english speakers in the UK, Aus, NZ and a couple of other places (bar the person higher up in this thread who says they never notice it :))
We would never say "Bank of America offer loans", however the poster used "TfL Kill Two of My Apps" because the act of killing was done be staff (plural) at TfL, rather than by the organisation itself.
That said, yeah, there's a lot of wiggle room, and I've never known anyone argue about misuse either way... but in general, one way just sounds natural to our ears, and one sounds off, and which way sounds natural/off varies depending on scenario.
edit: I did actually have a slight "am I talking bullshit?" moment, rang up my mother who teaches English as a foreign language among other things, she backed up my interpretation so I'm more confident now.
My point is simply that in American English, there are strict rules about number. I thought that English English had similarly strict rules about number that just happened to differ from those that Americans use; apparently not. Interesting.
From http://en.wikipedia.org/wiki/American_and_British_English_di....
There's also some more information about the differences between the two in these articles: http://en.wikipedia.org/wiki/English_collective_nouns#Metony... http://en.wikipedia.org/wiki/Synesis