True to a greater or lesser extent of all businesses that are about bringing someone’s passion into the world rather than making money.

The arty passionate person five years later has an entirely new perspective on every single aspect of their venture.

When someone asks me about starting a business, I say, “exactly why?”, “what is is you really want from this, do you know?”. You’d be surprised st how few people are really clear on what they actually want the outcomes to be in a tangible way.

My advice is to create any business that makes money and do your passion as a hobby.

There’s another thing.... people starting their first business generally don’t understand the importance of cash flow. They don’t want to know, they’ve got no reference point in their head to understand it. Nothing you can say will bring them to understand the importance of cash flow. In a years time there will be those who grasped it (might still be in business) anc those who didn’t (out of business).