Coffee is probably like wine to most people: critics who say it's bad always seem to be exaggerating, it's hard for the layman to actually tell if it's objectively good or bad, and in the end you're drinking it for an effect or company anyways.
For example, burned coffee is more of a caricature of its normal taste unlike, say, burned popcorn which tastes like charcoal. You could probably tell most people including me that some burned coffee is some local artisanal roast and I'd chalk up any changes in its flavor to that and move on.
People clearly just aren't making coffee purchases based on taste, so you have to liken the whole thing to people going to bars. At which point Starbucks is simply the well-known bar in town with no surprises. You know their hours, you know where it is, you know you can get a table and dominate it shamelessly for hours, and so do all the other people in your group.
Sure, you'd like to try one of those lil cafes around the block sometime, but it's something you procrastinate just like anything else that will introduce the slightest change in your life.