It's not deliberate, but that's just how the incentives align. You have expensive treatments with outcomes not much better than control/placebo[1], but doctors and hospital administrators prefer to have nicer houses and drive better cars, so this is what you get. It's not their problem if patients pay tens or hundreds of thousands of dollars more, based on the hope of being in the small percentage of those who get good outcomes.
Medical services are an inelastic good. If someone has a problem that's a serious threat to life or happiness, they will spend every penny they have and some they don't on the slightest chance to avoid it. Competition, for various reasons[2], doesn't work well.
[1] In some cases where the intervention has slight mean/median benefit. In other cases, the outcomes are no better than control/placebo, even on average, but studies funded by drug companies or medical suppliers suggest that the intervention outcomes are better than controls, due to scientific mistakes or even intentional fraud (starting with bad experimental design, then cherry-picking data and cherry-picking studies).
[2] Comparison shopping works well for choosing suppliers of standardized drugs and services, in non-emergencies, but even that's usually torpedoed by what your insurance will cover; If you have the luxury, you can compare various brands of drugs that have generic versions. You can comparison shop for prices for blood draws and scans (CT/MRI). Beyond simple things like that, the treatments are not identical so comparing costs is difficult. Also, patents. Nobody will raise the price of a drug 100% in a day, but companies build in fatter and fatter margins because they have a patent monopoly, and everyone else is doing it to. There is no price control through competition except where there are genuine equivalent goods. Since healthcare is largely price-inelastic, without strong competition on the supply side, you get runaway costs. This shouldn't be a surprise.