http://www.kiva.org
Edit: This is a cool video where the founder talks about how he considers zynga to be their biggest rival. http://techcrunch.com/2010/10/13/kiva-ceo-on-the-next-5-year...
Edit: This is a cool video where the founder talks about how he considers zynga to be their biggest rival. http://techcrunch.com/2010/10/13/kiva-ceo-on-the-next-5-year...
Historically, different groups of people have tried to solve the problem of attention together given their status quo; right now, I feel like those people are mostly in marketing and business/product strategy. The problem can't be "solved" in the traditional sense, but I'm glad to see companies like Kiva are actually doing something to address it in their industry (in addition to just thinking, which is what it seems most non-profits are doing), as attention-winning/holding concerns all non-profits.
A Singaporean startup called give.sg has been getting a lot of local press recently. It allows people to create fund-raising campaigns easily for their causes, while they take a small percentage of donations for processing fees. http://give.sg