It's not just Amazon. The next generation is far less materialistic than generations of the past. No one can blame them for not wanting to spend 500$ on a Gucci gucci bag or 400$ on overpriced jeans, especially when they've got all that student debt. Workplace clothes are changing as well. Less people are opting for the fancy suits. Retail needs to keep up with the changes and start offering something people actually want, like: coffee bars, museums, libraries, book exchanges, 2nd hand stores, places that offer experiences (like sculpting classes, etc). Or here's a crazy idea: let's actually start using some of the 2nd floor+ space for housing/residential and maybe the place won't be such a ghost town when more people can afford to live there.