I understand and agree with the fear of it being a slippery slope. I'm concerned about facial recognition becoming a regular part of surveillance in everyday life, and I hope that there is legislation around this TSA rollout that strictly prohibits their database from being used for non-airport related purposes.
Here's how the system is designed to work at full implementation. This is based on a briefing I had about 6 months ago, so I imagine it's still along the lines of what they're planning.
You get to airport security with your cary-on. You walk up to a kiosk to scan your face. When you booked your flight, they essentially did a background check on you, and if it was clean you just walk through to the terminal, with minimally-invasive scanning that doesn't require any stopping or removing anything from your bag.
If something did come up on your background check (mainly a conviction for a violent crime or a pattern of information that suggests possible ties to terrorism... one of the TSA's goals behind this system is do screening based on suspicious activity rather than profiling) you go through what essentially is the TSA experience today.