I had a friend head off in 2011 to work with Hailo in London, and designed much of the data ingest & storage architecture there. That was built on Cassandra, and some of the numbers were staggering, even for a (initially) single-city, < 2,000 driver system.
You're not just tracking start and end point of successful rides -- you're tracking users when their app is open (both drivers and users move around before and after initiating a ride, and you need to share that data between parties), you're also tracking empty vehicles so you can identify over / under serviced areas ... doubtless lots of other real time stuff you want to know. But the big thing is you want to then have that data available for mining, improving your service, regulatory obligations, and so on.